With thousands of new apps being published in Android Market every week, it’s becoming more and more important to proactively work at breaking through the clutter (hooray for marketing jargon!). One way of improving your app’s visibility in the ecosystem is by deploying well-targeted mobile advertising campaigns and cross-app promotions. However, there’s another time-tested method of fueling the impression-install-ranking cycle: improve the product!
A better app can go a very long way: a higher quality app will translate to higher user ratings, generally better rankings, more downloads, and higher retention (longer install periods). High-quality apps also have a much higher likelihood of getting some unanticipated positive publicity such as being featured in Android Market or social media buzz.
The upside to having a higher-quality app is obvious. However, it’s not always clear how to write a so called ‘better app.’ The path to improving app quality isn’t always well-lit. The term ‘quality’, and its close cousins ‘polish’ and ‘fit and finish’ aren’t always well-defined. In this post, we’ll begin to light the path by looking at a couple of key factors in app quality, and furthermore, look at ways of improving your app along these dimensions…
If you’re a developer it’s a good resource if you’re new to the game and need somewhere to start. Go ahead and check it out now at the Android Developers blog.